Why Claris’s latest naming announcement is good news

29 August 2023

Claris has just changed tack on its strategy for the Claris / FileMaker platform. There will be no parallel Claris platform, as had been promoted last year, and the platform will be known simply as Claris FileMaker. 

Claris says it wants to remove complexity and reduce confusion, and this move will achieve that. It certainly makes things simpler, and we welcome simplicity.

But at Decent Group we think there’s more to welcome here. 

Fundamentally this move shows that Claris recognises just how important Claris FileMaker is – the enormous benefits it offers, the huge commitment people have to it, and the critical importance of continuity into the future. By maintaining the name FileMaker the team at Claris are signalling that they are committed to maintaining the success story that is FileMaker. 

Maintaining FileMaker doesn’t mean standing still. It means building it into the future. We’ve already seen evidence of this in the shape of Claris FileMaker 2023. This new version of the platform has gone down extremely well and is a significant step forward. We’ve just been told that we can expect a Claris FileMaker 2024 next year. And the many innovations planned for the ‘Claris platform’ will go instead into Claris FileMaker. 

This is really good news. Claris is not only committed to maintaining the FileMaker platform but wants to keep making it better and more powerful.

Anyone who has already bought into the emerging Claris platform has nothing to worry about. Everything will keep working and over time will seamlessly migrate into Claris FileMaker — including all the anticipated improvements we are so excited about.

We get the original thinking behind the move towards a Claris platform. The name ‘FileMaker’ is outdated, misleading and totally undervalues the power of the platform. It’s not the name you’d choose if you were launching the platform right now. After all, it does a lot more than make files. But it’s the name most of its users, new and old, know it by. So FileMaker it remains (for now, anyway!). 

What really matters is what the platform is, not what it’s called. Let’s keep making the most of this marvellous tool. 

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